4 Important Tips for Optimizing Amazon Product Images

Rokaiya Yeasmin Munni | April 25, 2017

Amazon product image requirement

Amazon is one of the largest, most powerful online stores in the world, with hundreds of millions of products being sold across the globe. To ensure your Amazon store succeeds and competes effectively with other sellers, it’s critical to adhere to Amazon’s product image requirements.

The following four tips provides Amazon sellers with guidelines for optimizing how images are displayed on each product page, enabling online shoppers to make their purchase decisions quickly and easily.

Tip #1 Assigning Image Priority on the Product Page

Amazon enables merchants to display seven to nine product image per product page. We encourage you to take advantage of showing as many angles of the product as possible, which can contribute to more sales conversions.

Once you’ve got your high-quality product photos ready to go, next you’ll need to prioritize and assign how each image appears on the page.

The parent SKU MAIN image: This is the main product image that will appear in Amazon product search results and on your product page.

Main image

The child SKU MAIN image: If you offer your products in a variety of colors, shoppers will want to see an image of that product in each color. Amazon also requires you supply what are categorized as child images, which may appear in pop-up windows, showing that particular product in each color.

Child SKU main image

Additional, Alternate Images: Again, providing additional images can add spark and variety to your product page by displaying different sides, details, fabric, and cut. You may also want to show the product in use, or in the case of clothing or shoes, displaying the product on a model.

Alternate image

Related Content: DIY Product Photography – How to Style Your Next Shoot

Tip #2 Follow Amazon’s Technical Image Guidelines

When preparing to set up new product pages or update existing listings, make sure to meet the following criteria so your pages are live and selling from the get go:

Amazon Image requirement

  • Accepted image formats are JPEG, PNG, GIF or TIFF.
  • Color format – RGB or CMYK.
  • Preferred dimensions should be at least 1000 pixels or larger in either width or height. The recommended size is 2560px width. For apparel, a minimum of 1001 pixels (either width or height, whichever is the longest) is required, and all other products needing to be at least 500 pixels.
  • Product identifier must be included in file names (Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC). This should be followed by a period and a proper file extension like 0237425673485.tif or B000123456.jpg. It is important to note that if a seller includes dashes, spaces or other characters in the filename then the photo will not be accepted.
  • The photo needs to be free from text, borders, logos, mannequins and watermarks.
  • The product featured in the photo should fill 85% of the frame with a pure white background.

It’s important to always use high-quality, high-resolution images that appear sharp when Amazon shoppers zoom into your products. Clipping Path India’s Photoshop experts can optimize your product photos in just 24 hours. Get quote in 45 minutes!

Tip #3 Meeting Amazon’s Standards for High-Quality Images

Amazon’s become a worldwide ecommerce conglomerate by setting high standards for its Amazon sellers. One key criteria is the use quality of product images displayed, especially for the MAIN and CHILD SKU images.

These standards are:

  • Professional photograph or cover art of an item on display. illustrations or drawings of items are not allowed.
  • Gratuitous or confusing objects added to photos should be excluded.
  • In focus, sharp, high-resolution, well-lit photos of products that reflect the correct color of the product.
  • For Music, Books and Video/DVD categories, product images need to fill 100% of the frame. Cellophane and promotional stickers are not allowed.
  • All other products should fill 85% plus of the frame.
  • Background must be purely white (RGB 255,255,255)
  • Additional inset images, graphics or text are not allowed.
  • Those images containing pornographic or offensive message are not allowed.

Also learn how to optimize photos for omnichannel selling where product photo size requirement has been covered >

Here are some examples of “before” and “after” product listing images:

Amazon site standard sample image5

Amazon site standard sample image4

Amazon site standard sample image3

Amazon site standard sample image

Amazon site standard sample image1

Tip #4  Offer-level Images

If you’re selling used or refurbished products, an “Offer Level” or Listing Photo is also allowed on your product pages. This photograph shows on Amazon’s Offer listing page, which helps customers differentiate your offer. To add your image, access your Amazon Common Template. Map the field termed as “Main Offer Image” and “Offer Images.”

Listing photo requirement

By following these four tips for optimizing product images for your online store’s Amazon listings, you should be well on your way to ecommerce success.

No time to get your images in top-top shape to meet Amazon’s quality standards? No problem! Contact us for a free quote today and get your ready-to-post, high-quality images back in just 24 hours!

Rokaiya Yeasmin Munni

As manager and head of digital marketing at Clipping Path India, Rokaiya wants to help retailers and photographers use marketing strategies and tactics that will elevate their business. She has an 18-year background in graphic design, content management and digital marketing.

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