Images used for publishing need to look natural and thoroughly professional, which is why turning to an offshore graphic studio like CPI can make a real difference to your business. We can apply clipping paths to your images which retain any original shadows whilst removing the background. Alternatively, we can also create a new drop shadow which will look completely natural and can help enhance images where the original lighting conditions were not optimal.
Our skilled DTP operatives have years of experience optimising photos for publication – whether online or in print. Artificially generated drop shadows can be generated to complement the photo’s context. We recognise it’s important to work with our clients to understand how you will deploy the image – and can advise on the best types of drop shadow that can help transform images from flat and lifeless into something dynamic and glossy.
By focusing on the finished product rather than seeing the image as a mere process, we help our clients achieve a level of quality that offers European DTP standards from our offshore graphic studio at an outsourced cost a fraction of the price.
Drop shadows create a sense of depth and texture – giving the impression that the object is slightly raised above its background. Using advanced blending and softening techniques, we can create drop shadows that exactly emulate their natural counterparts, with the added bonus that they can be easily manipulated to create a range of variations.
Although adding a drop shadow is, at a fundamental level, quite simple, the difference between a rudimentary creation and the result of a professional image processing service is immense. In essence, a drop shadow is simply a grey or black shape which matches the main image and is inserted beneath it and slightly offset. Softening the edges of the shadow helps improve the look and professionalism of the image, but there are a wide range of factors that need to be bourn in mind. It is, for example, important to ensure that you maintain the proportion between the shadow and the size of the object and that the direction of the light is kept the same when creating multiple shadows. This becomes even more complicated when you realise that there is a direct correlation between the distance of the image and the background, and the colour of the shadow itself.
AT CPI, our operatives have a wide range of image manipulation experience and can create the perfect drop shadow for your images which will look 100% professional.